I led the full brand and UI/UX refresh for iDriveDirect.ie, an Irish automotive platform connecting drivers with trusted local car experts. I redefined the brand identity to signal clarity, reliability, and professionalism. From logo and typography to website layout and interaction design, every element was rebuilt to create a more intuitive, approachable, and confidence-inspiring experience for vehicle owners navigating services, repairs, or listings.
Visually, iDriveDirect lacked a clear identity and came across as generic and impersonal. This weakened user confidence and failed to position the platform as a trusted, expert-led service.
The original iDriveDirect.ie site felt outdated and lacked the visual clarity needed to build trust with users seeking local auto services. I mapped the full user flow and identified key friction points, including buried actions like booking and location filtering, unclear hierarchy, and weak mobile usability.
I benchmarked top Irish and UK automotive platforms to uncover what drives user trust and ease of navigation. These insights shaped a stronger brand position and guided UX decisions that made it easier for drivers to find and connect with local experts.
The original iDriveDirect logo felt generic and lacked clarity. I redesigned the mark to feel more modern and trustworthy, improving legibility, simplifying the symbol, and aligning it with the brand’s updated tone of expertise and approachability.
I redesigned the logo to feel clear, modern, and trustworthy, using clean geometry and subtle automotive cues. This foundation extended into a suite of print materials including business cards, flyers, and service sheets, ensuring consistency across digital and physical touchpoints.
I defined a streamlined booking flow that prioritized clarity and ease, guiding users from service discovery to confirmation in just a few steps. Key paths and core functions were mapped to reduce friction and encourage repeat engagement..
Translating insights into interface design.
With clear goals established, I began designing high-fidelity wireframes focused on trust, usability, and simplicity. Each layout was built to reduce cognitive load, guide users toward booking, and adapt seamlessly across devices.
Creating reusable, trust-led UI blocks.
Modular UI patterns designed for consistency and clarity, including a reusable service card grid, hero layout with CTA, and flexible content blocks used across iDriveDirect’s core pages. These patterns support faster development and a more intuitive user experience.
From wireframes to final build.
With the wireframes as a foundation, I translated the designs into a responsive, user-friendly website. Every page was built to guide users clearly through the booking flow, reinforce trust through consistent branding, and perform smoothly across devices.
A smarter way to book.
The previous booking form lacked visual clarity and created friction for users. By stripping back unnecessary layers and focusing on a simplified input flow, the new system improves accessibility, builds trust, and shortens the path to conversion.