iDRIVEDIRECT | ~5 min read TIME

iDRIVEDIRECT | ~5 min read TIME

Creating a smoother, more trustworthy experience for vehicle owners online.

Creating a smoother, more trustworthy experience for vehicle owners online.

I led the full brand and UI/UX refresh for iDriveDirect.ie, an Irish automotive platform connecting drivers with trusted local car experts. I redefined the brand identity to signal clarity, reliability, and professionalism. From logo and typography to website layout and interaction design, every element was rebuilt to create a more intuitive, approachable, and confidence-inspiring experience for vehicle owners navigating services, repairs, or listings.

The platform felt cluttered and untrustworthy, making it hard for users to navigate core actions like booking or browsing services.

PROBLEM

The platform felt cluttered and untrustworthy, making it hard for users to navigate core actions like booking or browsing services.

PROBLEM

The platform felt cluttered and untrustworthy, making it hard for users to navigate core actions like booking or browsing services.

PROBLEM

The platform felt cluttered and untrustworthy, making it hard for users to navigate core actions like booking or browsing services.

PROBLEM

Redesigned the brand and interface to create a cleaner, more intuitive experience that builds trust and surfaces key actions quickly.

SOLUTION

Redesigned the brand and interface to create a cleaner, more intuitive experience that builds trust and surfaces key actions quickly.

SOLUTION

Redesigned the brand and interface to create a cleaner, more intuitive experience that builds trust and surfaces key actions quickly.

SOLUTION

Redesigned the brand and interface to create a cleaner, more intuitive experience that builds trust and surfaces key actions quickly.

SOLUTION

Led the full brand and product redesign, visual system, and responsive UI, working closely with the founder to align user needs.

MY ROLE

Led the full brand and product redesign, visual system, and responsive UI, working closely with the founder to align user needs.

MY ROLE

Led the full brand and product redesign, visual system, and responsive UI, working closely with the founder to align user needs.

MY ROLE

Led the full brand and product redesign, visual system, and responsive UI, working closely with the founder to align user needs.

MY ROLE

Discovering

Discovering

Evaluating brand perception.

Evaluating brand perception.

Visually, iDriveDirect lacked a clear identity and came across as generic and impersonal. This weakened user confidence and failed to position the platform as a trusted, expert-led service.

Initial research revealed a perception gap.

Initial research revealed a perception gap.

Initial research revealed a perception gap.

Auditing the current platform.

Auditing the current platform.

The original iDriveDirect.ie site felt outdated and lacked the visual clarity needed to build trust with users seeking local auto services. I mapped the full user flow and identified key friction points, including buried actions like booking and location filtering, unclear hierarchy, and weak mobile usability.

Researching competitors to uncover opportunities.

Researching competitors to uncover opportunities.

I benchmarked top Irish and UK automotive platforms to uncover what drives user trust and ease of navigation. These insights shaped a stronger brand position and guided UX decisions that made it easier for drivers to find and connect with local experts.

Main competitors Carzone, BestDrive, and Carwow informed key UX and brand decisions for iDriveDirect.

Main competitors Carzone, BestDrive, and Carwow informed key UX and brand decisions for iDriveDirect.

Main competitors Carzone, BestDrive, and Carwow informed key UX and brand decisions for iDriveDirect.

Defining

Defining

Modernising the iDriveDirect logo.

Modernising the iDriveDirect logo.

The original iDriveDirect logo felt generic and lacked clarity. I redesigned the mark to feel more modern and trustworthy, improving legibility, simplifying the symbol, and aligning it with the brand’s updated tone of expertise and approachability.

Building a cohesive visual identity.

Building a cohesive visual identity.

I redesigned the logo to feel clear, modern, and trustworthy, using clean geometry and subtle automotive cues. This foundation extended into a suite of print materials including business cards, flyers, and service sheets, ensuring consistency across digital and physical touchpoints.

Establishing a trustworthy visual identity.

Establishing a trustworthy visual identity.

Establishing a trustworthy visual identity.

Mapping the ideal user journey.

Mapping the ideal user journey.

I defined a streamlined booking flow that prioritized clarity and ease, guiding users from service discovery to confirmation in just a few steps. Key paths and core functions were mapped to reduce friction and encourage repeat engagement..

Developing

Developing

Translating insights into interface design.

With clear goals established, I began designing high-fidelity wireframes focused on trust, usability, and simplicity. Each layout was built to reduce cognitive load, guide users toward booking, and adapt seamlessly across devices.

Creating reusable, trust-led UI blocks.

Modular UI patterns designed for consistency and clarity, including a reusable service card grid, hero layout with CTA, and flexible content blocks used across iDriveDirect’s core pages. These patterns support faster development and a more intuitive user experience.

Modular layouts for consistency and speed.

Modular layouts for consistency and speed.

Modular layouts for consistency and speed.

Delivering

Delivering

From wireframes to final build.

With the wireframes as a foundation, I translated the designs into a responsive, user-friendly website. Every page was built to guide users clearly through the booking flow, reinforce trust through consistent branding, and perform smoothly across devices.

Core pages redesigned for clarity, trust, and easier navigation.

Responsive by design.

Core pages redesigned for clarity, trust, and easier navigation.

Responsive by design.

A smarter way to book.

The previous booking form lacked visual clarity and created friction for users. By stripping back unnecessary layers and focusing on a simplified input flow, the new system improves accessibility, builds trust, and shortens the path to conversion.

Streamlining the booking experience for faster conversions and better mobile usability.

Streamlining the booking experience for faster conversions and better mobile usability.

Streamlining the booking experience for faster conversions and better mobile usability.

Results

The final site was built in Wix at the client’s request, allowing for easy content updates and hands-on management post-launch. The refreshed brand and website brought greater clarity and trust, while the streamlined booking flow, consistent visuals, and focused messaging drove stronger engagement across devices. Early feedback from users and stakeholders was overwhelmingly positive.

Outcome, insights & next steps

The final site was built in Wix at the client’s request, allowing for easy content updates and hands-on management post-launch. The refreshed brand and website brought greater clarity and trust, while the streamlined booking flow, consistent visuals, and focused messaging drove stronger engagement across devices. Early feedback from users and stakeholders was overwhelmingly positive.

Outcome, insights & next steps

The final site was built in Wix at the client’s request, allowing for easy content updates and hands-on management post-launch. The refreshed brand and website brought greater clarity and trust, while the streamlined booking flow, consistent visuals, and focused messaging drove stronger engagement across devices. Early feedback from users and stakeholders was overwhelmingly positive.

Outcome, insights & next steps

Designed and built in Wix to give the client full control over content updates, the site was optimized for mobile-first access. The refreshed brand, simplified booking flow, and clear messaging made the experience feel more trustworthy and intuitive—leading to stronger engagement and positive feedback from early users.

Outcome, insights & next steps

This project sharpened my client communication skills while managing a full brand and UX overhaul. Owning both the identity and interface ensured a cohesive experience rooted in clarity, trust, and user needs.

Reflections & learnings

This project sharpened my client communication skills while managing a full brand and UX overhaul. Owning both the identity and interface ensured a cohesive experience rooted in clarity, trust, and user needs.

Reflections & learnings

This project sharpened my client communication skills while managing a full brand and UX overhaul. Owning both the identity and interface ensured a cohesive experience rooted in clarity, trust, and user needs.

Reflections & learnings

This project sharpened my client communication skills while managing a full brand and UX overhaul. Owning both the identity and interface ensured a cohesive experience rooted in clarity, trust, and user needs.

Reflections & learnings