I was captivated by the challenge of blending Roundhouse Café’s rich history with a modern identity. Nestled in a restored 1888 train roundhouse in Vancouver, the café needed a brand that honored its roots while appealing to contemporary audiences. I created a vintage-style logo with subtle train-inspired elements, its curves and shapes evoking the elegance of old locomotives with a polished, premium aesthetic. The logo anchored a cohesive brand system featuring a deep blue and warm cream palette, balancing industrial charm with cozy comfort. This visual identity extended seamlessly across digital media, the website, and in-store materials, creating a unified and elevated experience.

The result established Roundhouse Café as a beloved local destination, where heritage meets modern craft.