DoneDeal Motors

Repositioning Ireland's Largest Motors Marketplace

DoneDeal Motors is Ireland's largest motors marketplace which connects motor seekers with established dealerships and private sellers to make buying and selling easier. Motors has a unique market position with over 300,000+ users each month and an average of 3 million ads placed each year. The Motors brand needed to be repositioned to engross a sense of premium and expertise to keep its position at the top of Ireland's new & used motor market.

Adam led the research, ideation & creation of the new brand identity for DoneDeal Motors while working as a Creative Designer for Distilled SCH. Logo
Daft Typography
Daft Colours
The Result

5% engagement growth within the first 3 months.

Trustworthy and classy, DoneDeal Motors daringly encourages premium motors in a positive, eye-catching way. The Motors brand mindset not only promotes established motor dealerships on the site, it showcases the lavish & luxury buying and selling experience.
Notable motor brand photography are preferred to illustrations/iconography to reinforce the polished and premium brand mindset.
Creating clear design principles & rules for logos, iconography and colours, meant we could playfully express the intended brand's personality.
An emphasis was to highlight the reputable dealerships featured on DoneDeal are trustworthy, which is important for the product's business-to-business side.
Motor's B2C and B2B websites provide valuable insights on tools for automotive seekers, regardless of their customer or dealer status.