Refining Ireland’s No.1 Property Website

Daft.ie is Ireland's number one destination for property searchers and connects property professionals with a unique audience of over 2.5 million users each month. As one of the pioneers of Ireland's online property portals, the Daft.ie brand needed a visual identity rejuvenation to ensure the portal keeps it's position at the forefront of property searchers minds.

Adam led the research, ideation & creation of the new brand identity for Daft.ie while working as a Creative Designer for Distilled SCH.
Daft.ie Logo
Daft Typography
Daft Colours
The Result

10% engagement growth within the first 3 months.

Daft needed a look and feel that would convey a sense of timeless modernity and set the benchmark for other property portals to aspire to. Very element needed to be so distinctly Daft that it could never be replicated or mistaken as the product develops.
Illustration takes precedence over photography to reinforce Daft’s human and future-focused perspective.
Where photography is used, the brand choses to represent the target audience as they are now, planning their next renting, buying or selling journey.
The Daft Report is Ireland's most read property report which gives an in-depth quarterly market analysis for both the Rental and Housing Market. As an important piece of public relation for Daft, this was an opportunity to elevate the readers experience.
Modern, easy and inviting, Daft's B2C and B2B websites encourages a proactive mindset and makes positive property seeker tools accessible to any customer or agent size.